It Was Politics That Killed Avandia, Says Glaxo

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It Was Politics That Killed Avandia, Says Glaxo

Posted: June 18, 2007

Remember the ending of the movie King Kong? A policeman said "Well, the planes got him!" but Carl Denham said "Oh no, it wasn't the airplanes. It was beauty killed the beast."

Of course, the press picked up on that right away because it made for a much more interesting story. It had, as they say, more human interest.

Now, instead of a beast we have Avandia, a blockbuster reeling to and fro atop the diabetes marketing tower ready to take a nose dive to the ground.

But instead of presenting new scientific evidence that Avandia is safe, Glaxo seems focused on passing blame onto politicians, especially GUESS WHO?

For more on WHO Glaxo is blaming, see today's post to Pharma Marketing Blog.

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