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Pharma Online Marketing: Got Game?Posted: June 13, 2007My friend Fabio Gratton, Co-founder of Ignite Health and fellow blogger at IgniteBLOG: The Perfect Storm, recently wrote about a game on WebMD called "Give Your Legs a Rest." He confessed that the game was addictive. This game was developed for WebMD’s client, Mirapex, a drug intended to treat Restless Leg Syndrome (RLS) as well as Parkinson’s disease. Mirapex is produced by Boehringer Ingelheim Pharmaceuticals, Inc. I, too, found the game addictive. But did it help convey to me the brand message or did it merely allow me to waste more time at the office? To see what I mean, get some data on "advergaming" media spending, and learn a different, more effective type of drug advergame, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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