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Cause Marketing via YouTube: What Pharma Can Learn from Michael MoorePosted: June 9, 2007Michael Moore, the creator of the documentary SiCKO (reviewed here), is entering a new realm of politics by soliciting videos from Americans chronicling their healthcare horror stories. What can pharma marketers and PR people -- such as the Gardasil promoters at Merck -- learn from Michael Moore regarding cause marketing? For the answer, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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