Villanova Scientists Prove that DTC Spending Does Not Impact Rx Prices

Pharma Marketing Blog represents the opinions of
John Mack
Publisher of
Pharma Marketing News.

We accept advertising relevant to the interests of our members.
For more information, see:

Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com

My Humble Opinion	Other People's Opinion
A "Must Read" Blog for Insiders. -- Wall Street Journal	A bi-weekly podcast. Listen and call-in live online or download to your iPod!

| Also see Pharma Marketing News OpEd Pieces |

Villanova Scientists Prove that DTC Spending Does Not Impact Rx Prices

Posted: June 7, 2007

According to Jim Edwards at BrandweekNRX, "The boffins in the business school at Villanova University are touting a formidable study with this headline: DTC advertising has no effect on the price of drugs."

Thanks, Jim, for picking up on this. This report is awesome, dude!

The proof offered is irrefutable. In fact, I think it will rival E=mc2 and I have designed a T-shirt emblazoned with the Villanova equation proving once and for all that "DTC advertising is not a contributor to increasing health care costs."

For a look at the equation and T-shirt, see today's post to Pharma Marketing Blog.

For more posts in related topic areas, see:

DTC Advertising

If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.

| Return to Pharma Marketing Blog Topics |

Special Supplement
Direct-to-Consumer Advertising
Volume Two: DTC in the New Era

DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.

TABLE OF CONTENTS

Order both Volume One and Volume Two and SAVE! (Click Here)

Order and pay for Volume Two now using your credit card.

ONLY $29.95
PDF file delivered to you by email (usually within minutes of placing your order):

If you wish to be pay by check or credit card off-line, please use:
Printable Order Form