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Alli Ad Campaign Promises Honesty, But Does It Deliver?Posted: May 23, 2007Do you have a "extra pair of pants" with you today! GSK recommends you do when starting a regimen of its over-the-counter diet pill alli! But you might also sh*t your pants when you hear how much GSK is spending on its Alli ad campaign this year ... read today's post to Pharma Marketing Blog to find out. More importantly, however, is the question about alli marketing honesty. Is GSK delivering on that promise? A look at the product wbesite suggests that the honesty hype is just that! For more about that, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
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