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Gardasil: Less Hype May HelpPosted: May 10, 2007Whereas Merck claims Gardasil is 98% effective against 2 types of HPV virus that cause cervical cancer, this drops to 17% when looking at data from another group and the authors of a NEJM editorial called the vaccine's overall efficacy against precancerous lesions of the cervix "modest." Perhaps it's time for Merck to change the Gardasil ads to be a little closer to the recent type of ad that Pfizer ran for Celebrex -- at least more transparent about the effectiveness of Gardasil and answering some of the questions that are now being raised. For more on this, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
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