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Guidelines for Gifts to PatientsPosted: May 7, 2007Some time ago, I suggested that pharma sales reps should bring free lunch to patients as well as physicians and their staffs. I never thought that a pharmaceutical company would actually implement my idea, but it seems that at least one -- AstraZeneca -- has. Well, it really wasn't lunch. It was cupcakes for chemotherapy patients. If pharmaceutical companies are going to get into giving gifts to patients -- including serving food to patients in doctor's offices -- then PhRMA needs to come up with "Guidelines for Gifts to Patients" similar to AMA's "Ethical Guidelines for Industry Gifts to Physicians." Here's my draft of the guidelines that should help PhRMA get started. For more on this and a look at my draft guidelines, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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