Pharma Marketing Blog represents the opinions of
John Mack
Publisher of
Pharma Marketing News.
We accept advertising relevant to the interests of our members.
For more information, see:
Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
My Humble Opinion
|
Other People's Opinion
|
| A "Must Read" Blog for Insiders. -- Wall Street Journal | A bi-weekly podcast. Listen and call-in live online or download to your iPod! |
| Also see Pharma Marketing News OpEd Pieces |
Pfizer's Erection Hardness MeterPosted: April 25, 2007Pfizer's new diagnostic kit, the Erection Hardness Score (EHS), grades erection hardness from one to four to provide a guide for assessing sexual status. The kit was recently launched in Singapore where a Pfizer representative claimed that 20-28% of Asian men suffer from ED. While I am confused about the numbers being bandied about by ED drug marketers -- viagra.com claims 40% of US men over 40 suffer from ED -- what I really am interested in is that score. Since there must be some "meter" or other device used, I can only imagine what it might look like. To see my concept of Pfizer's Erection Hardness Meter, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
|
Special Supplement ePharma Marketing
The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.
Order and pay for this Special Supplement now using your credit card ONLY $29.95
If you wish to pay by check or credit card off-line, please use: |
