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Pharma Still Stinks, But Not as Much as Oil or Tobacco!Posted: April 12, 2007According to yet another poll (the second edition of I-Rep, Ipsos’ biannual survey on perceptions of large companies), most US consumers think oil and tobacco (industries) stink. They also think pharmaceuticals stink, but only slightly less than oil and gas. The good news is that slightly more consumers view pharma favorably than unfavorably (35% vs. 32%, respectively). Nevertheless, I don't smell any victory and I see no light at the end of the tunnel in pharma's PR war for consumer approval. GSK's handling of its ad pull from the Imus in the Morning MSNBC how and funding astroturf PR efforts are two examples I cite about how the industry either misses PR opportunities or has the wrong battle plan. For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
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