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Glaxo, Pull Your Imus Ads!Posted: April 11, 2007The Wall Street Journal reports that several advertisers, including Pocter & Gamble, announced that are pulling their ad support of the Imus radio show. GlaxoSmithKline is another pharmaceutical company whose ads run on the Imus show. Glaxo should pull its support and make a strong public statement about it. Not only is this the right thing to do, but it is good marketing considering that the company just applied for U.S. approval of its Cervarix vaccine to prevent cervical cancer. What do you think? Read more about this and take our quick poll in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
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