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A Few Rules for Pharma Employee BloggingPosted: April 10, 2007My post yesterday regarding AZ and the Zubillaga Affair (see "The Zubillaga Affair: Effect on the Prospects for Pharma Blogging") seems to have hit a nerve. The premise was simple: if a major, sophisticate pharmaceutical company cannot even monitor employee comments published in an internal, company-sponsored, printed newsletter with limited distribution, how can we expect pharmaceutical companies to use blogs? Given the conservative nature of the industry, the knee-jerk reaction to the Zubillaga Affair is sure to be: "See, this is why we cannot let employees write blogs!" I expect to hear this at upcoming pharmaceutical conferences. Yet, I continue to see the glass half-full and instead of being on the outside pissing into the tent, I am a bearer of gifts. Today, my gift is a few simple rules for developing a pharma employee blog. Read about my rules and blast away in the comment section in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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