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Device DTC: Imagine How Far It Will Go!Posted: April 2, 2007Like me, you probably have been seeing more ads on TV for medical devices like pacemakers and knee replacements. One ad from Stryker for a knee replacement caught my attention Sunday. In the ad, a 62 year-old woman with a Stryker knee replacement -- who I learn from the company's Internet site is a real person named Barbara Cotoia, "an active grandmother of six" -- starts walking from NYC, across Amish country, over hill and dale, prairie and Monument Park,up Aztec steps somewhere, and finally descends the mountains in California for a fantastic view of the Golden Gate bridge. Then, just like Forest Gump, she turns around and starts back! What's the FDA position of Medical Device ads? Will anyone there have something to say about this Stryker ad? Find out why I ask these questions in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
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