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Call for a Rozerem Prescription Boycott!Posted: March 12, 2007John Mack, author of Pharma Marketing Blog and publisher of Pharma Marketing News, today urged physicians to boycott the sleep aid drug, Rozerem, by refusing to write prescriptions. "The next time you see a Takeda sales representative," Mack urges physicians, "tell him or her that you are boycotting the product." The call for a boycott was prompted by a statement made by Takeda -- the drug company that markets Rozerem -- in response to a letter from the FDA warning the company that some Rozerem ads violated FDA regulations. For more on this and what Tkeda said that riled Mack so, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
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