Pharma Marketing Blog represents the opinions of
John Mack
Publisher of
Pharma Marketing News.
We accept advertising relevant to the interests of our members.
For more information, see:
Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
My Humble Opinion
|
Other People's Opinion
|
| A "Must Read" Blog for Insiders. -- Wall Street Journal | A bi-weekly podcast. Listen and call-in live online or download to your iPod! |
| Also see Pharma Marketing News OpEd Pieces |
Innerstate Private Screening: Philadelphia StylePosted: March 9, 2007I spent the whole day yesterday in Philadelphia attending CBI's 6th Annual eMarketing for the Pharmaceutical Industry conference and a private screening of the documentary "Innerspace" at Dorland Global Public Relations. I would like to focus on the Innerspace screening and reserve my e-Marketing remarks for another time. I have written about this film previously (see "No Oscar for Centocor PR Effort") where I stated that "I'm not going to be one of those who review this film without having seen it..." Because many bloggers had put down the film without every seeing it, I also suggested that the Centocor PR people should have reached out to bloggers and specifically invited them to the initial screening of the film held in NYC in February. Shortly after I made that post, Michael Parks, Centocor's Director of Public Relations, and Executive Producer of Innerstate, submitted a comment to my post and invited me to a private screening. Obviously, an offer I could not refuse! Read my review of Innerspace based on this provate screening in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
|
Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
If you wish to be pay by check or credit card off-line, please use:
|