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Are All Pharma Bloggers Biased Against the Industry?Posted: March 7, 2007Well, no! Duh! There are some blogs out there that are very supportive. But how supportive or critical are individual blogs in the pharma blogosphere and is there an overall bias one way or the other? See the survey results regarding industry bias of pharma blogs in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
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