Pharma Marketing Sitcoms as Brand Extensions

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Pharma Marketing Sitcoms as Brand Extensions

Posted: March 5, 2007

ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by Geico, the insurance company.

You know the ads: "So simple a caveman can do it."

Recently, we learned that at least one pharmaceutical company has created a "documentary" film to appear in theatres near you. So, it may not be too much of a stretch to envision TV sitcoms based on characters created for drug ads. Here's a few project pitches for Drug Brand Extension Sitcoms that I hope CBS, Fox, or even HBO will "greenlight" and thereby make me rich.

Read the pitches in today's post to Pharma Marketing Blog.

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