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GSK: Don't Go Cold Turkey!Posted: February 8, 2007It turns out that cold turkey, which is definitely one of those "lifestyle changes" that PhRMA recommends DTC advertisers talk about in their ads, may be a better way to quit smoking in the long run than nicotine patches, gum, and anti-smoking drugs marketed by the pharmaceutical industry. So why does GSK say "Don't Go Cold Turkey" in its campaign focused at physicians? REad more about this in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Physician Education Key Opinion Leaders, Medical Science Liaisons, & CME
It's a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as "learned intermediaries."
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals. This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process. Order and pay for this Special Supplement now using your credit card ONLY $29.95
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