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Prilosec OTC Bunco ArtistsPosted: January 30, 2007P&G's OTC Prilosec marketers are doing something you'll never see an Rx product marketer do: sponsor a Bunco tournament. Bunco, for those of you who do not know, is a dice game that "likely began in the U.S. during the Gold Rush, when swindlers came to San Francisco with the fast-paced game, then played with dice or cards, to con laborers out of their money. Bunco parlors eventually formed, leading to the use of the word "bunco" as a synonym for financial scams." What are the Prilosec OTC marketers able to do that RX marketers won't and can't do? And what's the difference between "bunco artist" and "bullshit artist" as apllied to marketing? For answers to these burning questions and a peek into the world of OTC marketing, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
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