Revolution Health and the Wisdom of Crowds

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Revolution Health and the Wisdom of Crowds

Posted: January 24, 2007

A couple of weeks ago I was invited to preview the new RevolutionHealth.com health portal site prior to its official launch on 22 January 2007.

Revolution Health was founded in March 2005 by Steve Case, best known as the co-founder and former chief executive officer and chairman of America Online (AOL). According to the press release, Revolution Health's goal is "to create products and services that empower people by putting them at the center of the health system." A year and a half ago, when Revolution Health was pitching its services to pharma companies, some executives thought it would have a huge impact on healthcare, but others pooh-poohed the idea.

Now comes the RevolutionHealth.com portal site. I am particularly interested in the "social networking" aspect of the site where users can rate products and post comments, specifically in the Conditions & Treatments section.

Is there any "wisdom" in this crowd?

I explore this in today's post to Pharma Marketing Blog.

Hear an interview Jay Silverstein, the COO of Revolution Health, in the January 31, 2007, Pharma Marketing Talk live! podcast (click here for more information about listening live or accessing the audi archive).

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