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Introducing...the All-Pharma Lobbying Lineup!Posted: January 15, 2007Last week, the House voted to require the government to negotiate lower prescription drug prices for Medicare beneficiaries. Although the vote was 255 to 170, with 24 Republicans joining 231 Democrats in approving the legislation, it could have been a much worse scenario if it were not for pharmaceutical lobbyists. Pharmaceutical companies have long had a penchant for hiring female cheerleaders as sales representatives. For lobbying efforts it seems male strippers are more favored by politicians these days. Get a glimpse of the lineup in today's post to Pharma Marketing Blog. NOTE: For comments on this, see the discussion thread in the Pharma Marketing Network Forums. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
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