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Are Sales Reps Necessary?Posted: January 4, 2007That's a weird question, considering that there are about 100,000 pharmaceutical sales reps out there today in the US. Sales reps are such a staple of the pharmaceutical sales and marketing machine that it's almost a sacrilege to suggest that they may not be necessary. Yet, recent announcements by Pfizer, for example, proclaim that there are "no sacred cows" when it comes to cutbacks. And a recent discussion on a CafePharma discussion board prompts me to wonder if sales reps are one of these sacred cows. For more on this -- plus a wonderful sampling of CafePharma potty talk -- see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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