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DTC in the New EraPosted: January 2, 2007Pharmaceutical spending on Direct-to-Consumer (DTC) advertising is at an all-time high, with the 2006 budget surpassing the 2005 budget by over 9%, according to TNS and reported in Brandweek . Before you get all excited, however, realize that practically all and maybe more of that gain of $400 million is due to just two drugs. [Read on to find out which two.] With this amount of spending on DTC, pharmaceutical marketers have to ask themselves how much is being wasted and how they can improve DTC efficacy and return on investment, which is generally considered to be declining. "DTC in the New Era" includes a review of several techniques for optimizing DTC and improving its outcomes. These ideas are gathered from experts in the field. For more on this, plus a poll on what you think are the most common DTC mistakes, please see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
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