Disease Mongering Podcast

Disease mongering is a term used to describe a perceived attempt by pharmaceutical companies to promote public awareness of (frequently harmless) conditions or diseases with the aim of increasing sales of medication.

This podcast was aired live on Tuesday, December 19, 2006 and featured the following guests, who represent somewhat opposing viewpoints on the issue:

• Neil H. Gray, Managing Partner, Healthcare Trends & Strategies, LLC
• Alex Sugerman-Brozan, Director, Prescription Litigation Access Project

For more on this and links to the audio archives for listening, see today's post to Pharma Marketing Blog.

For more posts in related topic areas, see:

• DTC Advertising
• Unbranded Advertising

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The collection of articles and commentary in this first Pharma Marketing News Special Supplement chronicles the emerging issues of direct-to-consumer (DTC) advertising and presents pro and con opinions from experts on how DTC needs to adapt in the post-Vioxx marketing era. Topics include: DTC Pros and Cons, Straight-Talking DTC, Communicating Risk, Biotech DTC, Print DTC, and more.

TABLE OF CONTENTS

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