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Out with the Bad, In with the Good

Posted: November 30, 2006

Two of the biggest, if not THE biggest, US-based pharmaceutical companies -- Pfizer and Merck --have made separate announcements in preparation for Wall Street analyst pow wows this week.

Pfizer announced a cut of 20% of its US sales force while Merck announced it plans to cut back on TV ads.

What do these two announcements have in common?

For more on this, see today's post to Pharma Marketing Blog.

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