Levitra Levity

A $190,000 Levitra "ad" campaign in Hong Kong increased sales of Levitra in Hong Kong by 244% from August through October, according to an article in the Wall Street Journal ("A Dose of Laughter for Touchy Issue"). Bayer, the drug company that markets Levitra outside the US, must be laughing all the way to the bank.

Is this another example of PR trumping advertising? Or where is the line drawn between the two?

And I thought DTC advertising was legal only in the US!

Also, help me translate the joke so we can all share in the humor.

For more on this, and a video of a truly funny Viagra ad, see today's post to Pharma Marketing Blog.

For more posts in related topic areas, see:

• Buzz/Public Relations/Image
• DTC Advertising
• ED, EC, Sexual Performance Drugs

If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.

The collection of articles and commentary in this first Pharma Marketing News Special Supplement dedicated to DTC advertising chronicles the emergence of issues and debates that have lead up to the industry's self-regulatory principles.

TABLE OF CONTENTS

Order both Volume One and Volume Two and SAVE! (Click Here)

Order and pay for Volume One now using your credit card

ONLY $29.95
PDF file delivered to you by email (usually within minutes of placing your order):

If you wish to be pay by check or credit card off-line, please use:
Printable Order Form

The second volume of this Special Supplement to Pharma Marketing News is devoted to DTC Best Practices with a focus on techniques for improving DTC campaigns. Included are interviews with many experts on branding, market research, alternative media, and direct marketing.

AVAILABLE DECEMBER 15, 2006

TABLE OF CONTENTS

Order both Volume One and Volume Two and SAVE! (Click Here)

Order and pay for Volume Two now using your credit card

ONLY $29.95
PDF file delivered to you by email (AVAILABLE DECEMBER 15, 2006):

If you wish to be pay by check or credit card off-line, please use:
Printable Order Form

ONLY $49.95
Volume One (PDF) will be delivered to you immediately by email. Volume Two will be available on or about December 15, 2006 for delivery:

If you wish to be pay by check or credit card off-line, please use:
Printable Order Form