Pay Per DTC Ad View Update

It's official -- well, all except for the rubber stamp from HHS and Congressional approval -- the drug industry has agreed to pay the FDA "$40,000 to $50,000 at the beginning of each year for each television ad campaign they planned to air that year," according to a Wall Street Journal report

However, there may be more to this deal than meets the eye.

For more on this, see today's post to Pharma Marketing Blog.

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Pharma Marketing News is currently hosting an online survey to determine how likely legislative changes are according to pharmaceutical marketing experts. You can take the survey too. You will be able to see a de-identified summary of the current results after you complete the survey. I plan to also write up a summary of the results for the December issue of the newsletter. Your responses are held strictly confidential unless you give me permission to use your name.

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For more posts in related topic areas, see:

• Drug Safety
• DTC Advertising
• FDA

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The collection of articles and commentary in this first Pharma Marketing News Special Supplement dedicated to DTC advertising chronicles the emergence of issues and debates that have lead up to the industry's self-regulatory principles.

TABLE OF CONTENTS

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