Clear Words, Obscure Benefits

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Clear Words, Obscure Benefits

Posted: November 7, 2006

Next Tuesday at 3:05 PM, I am scheduled to give a presentation entitled "Obscure words, clear benefits" at the eyeforpharma "e-Communication and Online Marketing" conference in Philadelphia, PA.

I prefer the title "Clear Words, Obscure Benefits" because obviously, the benefits of online marketing are not clear to pharmaceutical marketers who determine the marketing mix for their brands. (Read this blog post to find out why.)

I hope you plan to be at the conference and attend my presentation. If not, give me a call during my half-hour live podcast from the conference at 1:00 PM on Tuesday, November 14, 2006. This is a segment of my bi-weekly show entitled "Pharma Marketing Talk," which is a "talk radio" style show that you can listen to live or download to your iPod.

You can access this report and learn a bit more about what the data from CommonHealth study actually showed by reading today's post to Pharma Marketing Blog.

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