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Lunesta, Google, and "bAdWords"Posted: November 6, 2006Last week I wrote about the online Sleep drug ad wars (see "AmbienCR and Lunesta Duke It Out on Web"). Today I focus on the ads themselves, and especially the "Adwords" sponsored by Lunesta and Rozerem and served up by Google. Specifically, I focus on how Lunesta is in violation of FDA regulations regarding DTC advertising and how Google Adwords allow this to happen. For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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