Posted: November 2, 2006
I've attended many pharmaceutical marketing conferences and heard some speakers refer to themselves
are 'marketers' and some as 'marketeers.'
I prefer "marketer." For one thing, I've never been to a pharmaceutical "marketeering" conference.
But mostly, I think "marketeer", which is pronounced like "Mouseketeer," reminds me of the Mickey
Mouse Club that was popular in the fifties! You might have been a member as a kid.
The reason why I am talking about this is because I recently came across an instance where the term
"marketeer" was used as a put down rather than as an endearing term used by marketers.
For more on this, plus a wacky video rendition of the Mickey Mouse Club theme song, see today's post to Pharma Marketing Blog.
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