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In My Humble Opinion
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Pharma Marketing Mensa Invitational

Posted: March 2, 2005
The Washington Post's Mensa Invitational once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.

I thought it would be fun to try and come up with with some pharma related terms. The best I could come with was:

  • Adhorence: a deep hatred of advertising (compare to adherence).
I then asked members of the Pharma Marketing Online Discussion Forum to come up with some more. Here's what they submitted so far:

Read more...

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