Allergan Ignores Guidelines, Wins Award Anyway Posted: October 26, 2006 I spent all day yesterday at the "DTC in the New Era" conference organized by my colleagues at DTC Perspectives, Inc. One of the most valuable things I came away with was an AmbienCR goody bag that included a pen (with "stylus for PDA"), two logo-emblazoned file cabinet magnets, and a scratch pad (also with logo). I also came away with a sense that some advocates who say they are trying to defend the drug industry are rewarding the wrong guys and sending the wrong message. More than lip service is required. What do you think? For more on this and to vote, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: Drug Companies DTC Advertising PhRMA If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

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