Interpretation of Ads: Hokey vs. Horny Posted: October 24, 2006 Are TV DTC ads becoming more like dreams, requiring interpretation? Just as Freud interpreted dreams of his neurotic patients to expose the unconscious meanings, it seems we have to interpret some ads to understand their messages. For more on the link between Freudian analysis and the meaning of some DTC ads, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: DTC Advertising Sleep Aid Drugs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

Special Supplement ePharma Marketing Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement. TABLE OF CONTENTS Order and pay for this Special Supplement now using your credit card ONLY $29.95 PDF file delivered to you by email (usually within minutes of placing your order): If you wish to pay by check or credit card off-line, please use: Printable Order Form