CGC: Old Wine in New Bottles Posted: October 23, 2006 If chatter and palaver of buzz marketing vendors at industry conferences is any gauge, pharmaceutical companies are very interested in consumer-generated content (CGC), which is touted as the next "new thing" on the Internet. I have a story about pharma-sponsored consumer generated content that goes way back to the early days of the Web: around 1994. So what's new about CGC? For the story and the answer to that question, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: DTC Advertising eMarketing If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

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