Lipitor's Jarvik: Fop or Flop? Posted: October 20, 2006 Is Dr. Robert Jarvik, inventor of the Jarvik artificial heart and Lipitor "celebrity" spokesperson, a fop? Or is he a flop? Jarvik was touted as the first "real" doctor to be used in a drug ad -- as opposed to fake doctors like the one suggested by Mandy Patinkin (who played Dr. Jeffrey Geiger on CBS's Chicago Hope TV show) in the Crestor ads. Has he been an effective spokesperson? If not, why not? For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: DTC Advertising Diddies and Spoofs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

Special Supplement Increase Physician Access and Detailing Effectiveness Everyone knows that pharma sales reps are less effective than they used to be. Although the pharmaceutical sales force has doubled between 1995 and 2000, the number of audited calls has only increased by 10%. Through articles and real-world case studies this Special Supplement to Pharma Marketing News presents the collective wisdom of many marketing experts who offer solutions to the problem of decreasing sales rep effectiveness and decreasing return on the physician marketing dollar. TABLE OF CONTENTS Order and pay for this Special Supplement now using your credit card. ONLY $29.95 PDF file delivered to you by email (usually within minutes of placing your order). If you wish to be invoiced and/or pay by check, please use: Printable Order Form