Print DTC, PhRMA Guidelines, and Balance Posted: October 13, 2006 When the drug industry US trade association PhRMA released its Guiding Principles for Direct-to-Consumer (DTC) Advertising in 2005, it was thought that they would affect mostly television DTC ads. Many of the principles apply strictly to TV. However, what effect -- if any -- has the guidelines had on print DTC ads? What we know is that spending on print DTC ads is up dramatically in 2006 compared to 2005. Is there a correlation with the adoption of PhRMA's guidelines as some analysts have said? What do you think? Give me your insight after reading today's post to Pharma Marketing Blog. For more posts in related topic areas, see: Drug Safety DTC Advertising PhRMA If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

Print DTC: How Does It Measure Up? Over 60 drug ads that appeared in several major consumer magazines were analyzed. In each, the space allocated to images, benefit statements, risk information, and the brief summary was measured. This article summarizes the findings. Expanded Summary Available. Order the Full Article Reprint - $7.95