(¼±»ý´Ô) Á¤Ç°100%!! ºÒ [Spam DTC Ad] Posted: September 21, 2006 I received an interesting bit of spam email yesterday with the above subject line (not including "Spam DTC Ad", which I threw in there just for the benefit of search engines). Maybe you've gotten this message too. It's a Korean spam ad for Cilais and Viagra (sorry, no Levitra). Aside form the fact that I cannot read Korean and my computer can't display the Korean character set, this ad was effective because of its graphics, which like most print DTC ad these days, dominated the ad space. Anyway, I think you will enjoy this tongue-in-cheek interpretation of the graphical images in this ad. It's very reminiscent of my attempt to interpret Lincoln and beaver in the Rozerem print ad. Goes to show that DTC principles apply to spam as well. For more on this, see today's post to Pharma Marketing Blog. P.S. You don't have to read Korean to enjoy this post. However, if you can read Korean, perhaps you can translate the small bit of text that appears in the graphics. For more posts in related topic areas, see: Diddies and Spoofs DTC Advertising ED, EC, Sexual Performance Drugs eMarketing Sleep Aid Drugs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

Special Supplement ePharma Marketing Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement. TABLE OF CONTENTS Order and pay for this Special Supplement now using your credit card ONLY $29.95 PDF file delivered to you by email (usually within minutes of placing your order): If you wish to pay by check or credit card off-line, please use: Printable Order Form