Pharma eMarketing in a Slump Posted: September 19, 2006 Although total DTC spending is up about 6.6% this year compared to last year (according to TNS Media Intelligence), online spending by pharma marketers dropped almost 3%. TV spending is down, but that money is not going to online programs. So, where is the big increase in spending so far this year? BTW, overall DTC spending would have decreased by 6% if not for the battle between 2 drugs. Guess which ones. If you can't guess, read today's post to Pharma Marketing Blog. P.S. You'll find some useful numbers there. For more posts in related topic areas, see: DTC Advertising eMarketing Market Research Sleep Aid Drugs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

Special Supplement ePharma Marketing Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement. TABLE OF CONTENTS Order and pay for this Special Supplement now using your credit card ONLY $29.95 PDF file delivered to you by email (usually within minutes of placing your order): If you wish to pay by check or credit card off-line, please use: Printable Order Form