Advertisers Don't Know How DTC Works. Say wha? Posted: September 18, 2006 Practically every direct-to-consumer (DTC) ad on TV and in print prominently includes a statement such as "Ask Your Doctor if [BRAND X] is Right for You!" Advertisers call this the "Call to Action," which is the linchpin of all advertising; ie, get your target audience off its butt to take the next step toward the purchase of your brand! CommonHealth, arguably part of the world's leading healthcare-communications network (ie, pharmaceutical advertising agency), filed research with the FDA this past July on direct-to-consumer (DTC) advertising that challenges the effectiveness of DTC's Call to Action. The results of this study seem to directly contradict other studies (eg, FDA) and leave us with the strange conclusion that advertisers don't know how DTC works! Read more about this research in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: DTC Advertising FDA Market Research If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

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