Pharma Marketing Network Home

Pharma Marketing Blog represents the opinions of
John Mack
Publisher of
Pharma Marketing News.

John Mack

Subscribe Today!



We accept advertising relevant to the interests of our members.
For more information, see:

Media Kit





Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing Blog

In My Humble Opinion
| Also see Pharma Marketing News OpEd Pieces |

The Call Center from Hell

Posted: September 13, 2006

If my personal experiences with Glaxo's customer response center and consumer-focused Web sites are typical, then all the comments I have been hearing about the drug industry's poor consumer focus are true.

It took me three and a half weeks and three phone calls to get to someone that could actually tell me something about the information they had about me on file and who was able to do something to satisfy my concerns.

GSK, you have a long way to go before you earn my trust again!

Read more about my experience in today's post to Pharma Marketing Blog.

For more posts in related topic areas, see:

If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.

Enter your Email Address

| Return to Pharma Marketing Blog Topics |

Special Supplement
Relationship Marketing

PhysEd Supplement Cover

Direct, Targeted, Permission-based Marketing Builds Relationships, Increases ROI and Improves Patient Compliance

This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many facets and uses of pharmaceutical relationship marketing.

TABLE OF CONTENTS

Order and pay for this Special Supplement now using your credit card

ONLY $29.95
PDF file delivered to you by email (usually within minutes of placing your order):

If you wish to be pay by check or credit card off-line, please use:
Printable Order Form


Pharma Marketing News | Subscribe | Online Discussion Forum | Pharma Marketing Roundtable
Reports | Resources/Links | Glossary | Case Studies | Surveys | Pharma Marketing Blog
Pharma Marketing Vendor Directory | Conference Calendar | Pharma Jobs
Advertising Information | FAQs | About Us | Privacy Policy

© 2006 VirSci Corporation. All rights reserved.