Pharma's Black Knight Parties On! Posted: September 10, 2006 I first learned of Dr. Peter Rost, as most of us did, back in June, 2005 when he appeared on the 60 Minutes news show where he laid into the drug industry about its resistance to drug re-importation. Rost has embarked on a mission few of us would care to be on -- that of a whistleblower in the pharmaceutical industry! I spoke of this mission in an article published in Pharma Marketing News in May, 2006, soon after Rost started his blog on Huffington Post (see "Peter Rost: Whistle Blower, Pharma Blogger, ???"). I used triple question marks for a good reason -- I suspected other shoes were going to be dropped, but I didn't know what they were going to be or when they would drop. Today, Rost has dropped another shoe -- his announcement of his new book, "THE WHISTLEBLOWER: Confessions of a Healthcare Hit Man." For more on Rost's mission and a review of his book, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: Buzz/Public Relations/Image Drug Companies If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |