Health Literacy - Words Fail to Tell the Story Posted: September 8, 2006 As reported in the Washington Post: "A new report by the National Center for Education Statistics found that most adults have intermediate health literacy. But intermediate is far from good, because so many health instructions are written in a way that is foreign to how people talk and think, said Rima Rudd of the Harvard School of Public Health." That's interesting, but what does it have to do with pharmaceutical drug marketing? Here are a few connections: What's the implication of low health literacy for communicating risk information in TV and print DTC ads? Do pharma eMarketers know who they are talking to on the Internet? How health literate are Internet users vs. TV viewers? What about the non-verbal, visual aspects of DTC TV and print ads? Do the advertising agencies that produce these ads know soemthing we don't know? Lot's of connections and implications for how to balance benefit vs. risk communication in DTC ads. For more on this, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: Drug Safety DTC Advertising eMarketing If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

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