Web DTC Video: Boon or Bane? Posted: September 5, 2006 I have noticed recently that more and more Rx drug Web sites like www.caduet.com and www.rozerem.com are using video clips. The new use of video often helps drug Web site visitors navigate through the site, explain concepts, or provide testimonials. The same actors are used in the online videos as in the TV commercials, which makes sense in terms of integrating TV and the Web. It also makes economic sense -- most likely the Web video scenes are shot at the same time that the TV video segments are. The use of innovative video on Rx product Web sites could presage a boon for creative use of video on the Internet by pharma, but I don't think so. To find out why I feel this way (and to get a glimpse of some interesting data on pharma online spending), see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: DTC Advertising Pharma eMarketing If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

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