Marketing plan A for Plan B Posted: August 28, 2006 Now that Plan B is approved for sale OTC and by prescription, Barr Pharmaceuticals, the marketer of Plan B in the US, is faced with the task of marketing it. What's their marketing "plan A" for Plan B? Barr says it is "committed to responsible marketing with this product." However, the first print ad for Plan B uses a not-so-subtle approach to positioning the product with a message that plays upon fears unemcumbered by facts. But let's not dwell upon that. Instead, let's think of of ways that Barr may effectively market Plan B. Will Barr shy away from TV advertsiing as too politically dangerous? Or will it opt for more "subtle" and stealthy marketing techniques that will keep it out of the public eye as some experts are predicting? In today's post to Pharma Marketing Blog, we explore one possible approach to marketing Plan B via the Internet. Will it be used? You decide. For more posts in related topic areas, see: Direct-to-Consumer (DTC) Advertising ED (Viagra/Levitra/Cialis), EC, Sexual Performance Drugs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

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