Market Research: Privacy Matters Posted: August 25, 2006 This week I shared my experience as a subject in a Levitra/Men's Facts research project. This has led to a discussion of market research privacy issues among my colleagues in the Online Pharma Marketing Discussion Forum, many of whom are in the market research business. In the previous posts, I also asked visitors to vote on whether they thought my privacy was violated. You can cast your vote at the end of this post, if you haven't already done so. So far, a good majority (57%) of respondents felt that my privacy was violated (36% said absolutely, 21% said probably). Forty-three percent (43%), on the other hand, felt that my privacy was not violated (18% said absolutely not, 25% said probably not). Aside from the poll results, I learned a bit more about pharmaceutical market research from all the comments I received. I would like to share these comments with you and offer my feedback as well. Read today's post to Pharma Marketing Blog and find responses to the following and other questions: Should market research firms working for pharmaceutical abide by the same privacy policies of their clients? What is the Code of Ethics that market researchers follow? Was it violated in my case? Why was this interview conducted in person rather than online? Was my interview recorded or videotaped? What is the response from the market research firm regarding the waiver issue? Is it an adequate response or a violation of the Code of Ethics mentioned above? Read all about it in Read today's post to Pharma Marketing Blog For more posts in related topic areas, see: Direct-to-Consumer (DTC) Advertising ED Drugs Market Research If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |