My Sojourn as Market Research Subject for Levitra Posted: August 21, 2006 A few months ago, in response to a TV ad, I registered on www.mensfacts.com to receive a Men's Facts Kit and free sample offer for Levitra, a treatment for erectile dysfunction (ED) manufactured by Bayer and marketed by GSK and Schering-Plough. Not that I have ED! I was just doing some research on the subject! That's the problem. A lot of men may be researching the subject, but fewer than expected (or desired) are actually stepping up to their physicians and asking for a specific ED treatment. Sales for ED drugs -- Viagra, Cialis, and Levitra -- are limp, at least from the perspective of where sales should be according to ED drug marketers' plans. Given this reality, it's no surprise that the Levitra folks are interviewing men who registered for the Men's Facts Kit but who have not yet taken advantage of the free offer. They are trying to find out why these men have not gone to their doctors to get scripts for Levitra. See today's post to Pharma Marketing Blog for Part 1 of my Sojourn, which is focused on answering the question Why Was I Chosen? and on some privacy aspects of conducting this kind of market research (I think somebody's privacy policy has been violated). For more posts in related topic areas, see: Direct-to-Consumer (DTC) Advertising ED Drugs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |