Precision Buzz Marketing Posted: August 17, 2006 Pharma companies have long ago mastered the art and science of "Precision Marketing" to physicians. No where has this prowess been demonstrated more conclusively than in a recent analysis of internal industry documents reported in the August 15, 2006 issue of the Annals of Internal Medicine. I am less interested, however, in the ethical or legal validity of the techniques employed by pharmaceutical companies to influence physicians than how these same techniques can be applied to consumers (patients, to be more specific). In my analysis, as always, I try to bring in ideas from other sources. What, for example, is the relevance of Malcolm Gladwell's book "The Tipping Point?" Read more about this in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: Direct-to-Consumer (DTC) Advertising eMarketing Pain Drugs (Vioxx, etc.) Physician Marketing Sales & Sales Reps If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

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