Confusing Creativity with Mission Posted: August 14, 2006 Are DTC ads creative? If creative means original, then the latest Lipitor ads featuring Dr. Jarvik are creative. But comments to previous posts put forth other attributes of creativity that may confuse creativity with the ad's mission, as if they were one and the same. BTW, who's really doing the rowing in those Lipitor ads? This secret and more is revealed in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: Buzz/Public Relations/Image Direct-to-Consumer (DTC) Advertising Sleep Aid Drugs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |