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Pharma Marketing Blog

In My Humble Opinion
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Anonymous Online Marketing

Posted: August 3, 2006

I have written about "Stealth Marketing" in which marketers attempt to embed their messages in "buzz" channels such as blogs.

Today I read an article in the Wall Street Journal about a related form of marketing, which I will call "Anonymous Marketing." The article, "Where Did That Video Spoofing Gore's Film Come From?", talks about an amateurish-looking video available on youtube.com.

Take a look at some amusing videos and a not-so-amusing marketing tactic in today's post to Pharma Marketing Blog.

Here's a sample:

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