Rules of Engagement Posted: July 27, 2006 I just made one small entry into Wikipedia -- the free online encyclopedia to which anybody with an Internet connection can contribute. My motive is a test of the concept of "engagement," which, according to the Advertising Research Foundation, is "turning on a prospect to a brand idea enhanced by the surrounding context." I, of course, have my own unique definition of engagement. But I'm no expert -- maybe you are. If so (or even if not), read today's post to Pharma Marketing Blog and let's engage in a discussion of the topic: See . For more posts in related topic areas, see: DTC Advertising eMarketing Buzz/Public Relations/Image If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |

Special Supplement ePharma Marketing Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement. TABLE OF CONTENTS Order and pay for this Special Supplement now using your credit card ONLY $29.95 PDF file delivered to you by email (usually within minutes of placing your order): If you wish to pay by check or credit card off-line, please use: Printable Order Form