DTC Menagerie & Bad Buzz Posted: July 19, 2006 Yesterday, I posted a commentary about the imagery of the new DTC ads for Rozerem, a sleep aid drug from Takeda Pharmaceuticals. I was mostly confused by the meaning of the imagery, especially the beaver. Several people submitted comments and I thought it would be interesting to examine other creatures, real and imaginary, that inhabit the world of pharmaceutical DTC advertising. What's the REAL reason for using animals or imaginaery creatures in drug ads? While the Rozerem ad has created lots of "buzz" here among us experts, will the buzz spill over to the general public? And will it be "good" buzz or "bad" buzz? Does it matter? Read more about this in today's post to Pharma Marketing Blog. "Oh Yeah! It's all about the Linkage!" For more posts in related topic areas, see: DTC Advertising Public Relations/Image Sleep Aid Drugs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |